Analysis of L'oreal advertisement campaign Assignment

Analysis of Loreal advertisement streamlet - Assignment ExampleThe primary target market of LOreal products is the females all over the world who wants to liveliness good and beautiful. The company offers several product ranges and communicate the same message through all mediums. In reference to the analysis of the advertisements, recent advertisement campaign of the Elvive staring Cheryl Cole. For this purpose different print advertisements along with the storyboard or screenshots of the television advertisements have been explored and investigated on the criteria of different consumer behaviour models and theories. ANALAYSIS OF THE ADVERTISEMENT OF LOREAL LOreal has been development the same method or technique of attracting customers through all their advertisements. Company has Most of the common methods utilize by the company for promoting their brands to the target market atomic number 18 1. celebrity mug 2. creating violator appeal 3. communicating benefit 4. supportin g this benefit with a scientific claim 5. iconography notoriety Endorsement Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general cognizance that consumers execute to believe the message conveyed through some popular or famous personality. This technique is used by LOreal in order to return the stage of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product (Neal, Quester, & Hawkins, 2004). Creating Beauty Appeal Being a cosmetic company and transaction beauty related products, LOreal has always focused on creating a... This Analysis of Loreal advertisement campaign essay outlines Loreals primary target market and its technique of attracting customers. Celebrity endorsement is used by the company in order to directly influence the purchase decision making process of the customers. It is a general perceptual experience that consumers tend to believe the message conveyed through some popular or famous personality. This technique is used by LOreal in order to effect the phase of evaluating different alternatives and making the final decision. Celebrity Endorsement is used by the company as a surrogate indicator. Surrogate indicator is one which is used by the consumers in order to analyse and interpret the level of quality of the product .Being a cosmetic company and dealing beauty related products, LOreal has always focused on creating a beauty appeal in all its advertisements. Advertisements of the company are based on the perception that the products offered by LOreal can make the person beautiful like the celebrity in the advertisement. In this way LOreal tries to cater to the social involve of the consumers including the need of belongingness. LOreal is a ware of the fact that one of the most important elements of a successful advertisements is that it communicates the benefit to the target consumers. In this way the company is up to(p) to create positive perception in the mind of the consumers about the product being advertised. LOreal advertisements communicate the promises about the benefits and attributes which are important for the customers.